DEGC Welcomes Tweddle Group to Detroit’s Creative Corridor

Francis Palms building

Tweddle Group, a global leader in information solutions that creates products that enable the connected vehicle, intelligent diagnostics/prognostics and vehicle quality, made the move to Detroit last month. Detroit Economic Growth Corporation (DEGC) assisted in identifying and securing the new space for the company at 2111 Woodward in the Francis Palms building, home of The Fillmore Detroit.

DEGC is dedicated to bringing new businesses into the city, and Tweddle Group is exactly the kind of company that DEGC is looking for, as they are rooted in technology and growing rapidly.

In 2015, Tweddle was ranked by Crain’s Detroit Business as one of the top 50 fastest growing companies in Michigan and recently was recognized by The Detroit Free Press as one of the Top 100 Workplaces in Michigan.

DEGC showed Tweddle the depth and breadth of Detroit spaces that were available, providing a tour of buildings ranging from historic to modern in structure. Over the course of two days DEGC was able to find the right home for Tweddle. The Francis Palms building offers great proximity to public transportation, including the future M-1 Rail, and unique features like a bike storage area. The high-speed internet connectivity in the building also was attractive to the specific needs of Tweddle.

“We were very appreciative of the support given to us by the DEGC and want to be a part of the technology revolution occurring in downtown Detroit,” said Ty Beltramo, chief innovation officer, Tweddle Group. “We will be able to support our customers better and attract the best and brightest in the technology sector by locating such a prominent location, with close access to other technology partners. It’s a great time to be in Detroit, and we are happy to participate in the renaissance of this great city!”

Tweddle Group will occupy the entire eighth floor, about 7,044 square feet, with a team of about 30 technologists this month; additional staff members will move in in 2016. Approximately fifty employees will work in the new office by 2017.

Mark Denson
Business Development Manager

CEO Spotlight: Fran Westbrooks BLVD Content


BLVD Content is a marketing and strategy company specializing in multicultural and Emerging markets. BLVD develops fully integrated marketing strategies and messaging for its clients so their brands can connect to and thrive in the culture of their unique market. BLVD Content’s solutions for their diverse clientele range from consumer, digital and social media strategy to strategic planning. CEO & Managing Partner Fran Westbrooks founded the company in 2012 and is headquartered in Detroit.

What made you decide to have your headquarters in Detroit?

I was born and raised in Detroit. I went to school out- of- state and had brief stints living in Los Angeles and New York, but my heart was always in Detroit. I couldn’t be happier to live here and have BLVD Content’s headquarters here. There’s something about this city that you just can’t pass up. There always has been, and always will be, such great spirit in Detroit.

How does having your headquarters in Detroit add to your success?

Detroit is a “white slate” in terms of innovation, growth, imagination and possibilities. All eyes are on Detroit right now, but in a good way. People see Detroit as an emerging market and city, and with the help of organizations like the DEGC, being in the hub of growth is essential to our success.

How do you want to impact Detroit in the future?

We want to help companies in the city as well as Fortune 500 companies refine their brands. We want to assist businesses of all sizes to grow, build relationships with consumers and be more innovative.

What is your company culture?

Our culture at BLVD is very unique. We have an incredibly collaborative team. Our staff consists of diverse talent from blended backgrounds. For example, our team consist of Social Media strategists, a former agency CEO, Digital strategists and even an architect, and because of those diverse backgrounds it gives us a unique understanding of urban strategy, which is a crucial part of our market.  I think that everyone is creative, no matter what their background or title is.

What do you find most exciting about the changing face of Detroit?

The interesting part of our business is developing diverse relationships among companies across cultures and audiences. The BLVD team has such a passion, vitality and pride for Detroit – it’s most exciting to help companies build these relationships and their brands.

Mark Denson
Business Attraction Manager