SAGA MKTG is a full service marketing agency based in downtown Detroit that specializes in brand development, digital strategy and outreach campaigns. Marcus Burrell, senior partner, began the SAGA vision seven years ago with fellow senior partner Eric Thomas.
What inspired you to found SAGA MKTG?
We were really inspired to help local businesses tell their stories. Our clientele is varied from small- to medium-sized businesses that traditionally spread information by word of mouth. SAGA helps them get to the next level and grow. We especially value the storytelling process for nonprofits – some of our clients include Cornerstone Schools, Black United Fund of Michigan, Greater Detroit Area Health Council, St Frances Cabrini Clinic, Children’s Hospital of Michigan Foundation, UAW-Ford and the Opportunity Finance Network Conference.
Why did you select Detroit as your headquarters?
We chose Detroit as our headquarters because the city offers opportunities that no other city can offer. Detroit brings a unique spin on the work that we do and impacts people in a very unique way.
How do you want your company to impact Detroit in the long term?
Our agency at its core is a storytelling agency and everyone likes a good comeback story. We’d like to impact Detroit in a positive way and show that there is opportunity here; and if you seize it your business will do well. Detroiters can truly make it here.
What is the SAGA MKTG culture all about?
We have a very fun environment. For example, every Friday is steak Friday – we all get together and broil steaks and make great food. We also own a co-working space, In The Black Suites, so we have the opportunity to work among other entrepreneurs, which harvests a lot of creativity. We have a lot of pride in offering an environment that is conducive for individuals and businesses that are starting out.
What companies have you collaborated with in Detroit as customers or suppliers?
We’re called on to collaborate with a lot of other Detroit firms, like DMC Strategies and Butterfly Effect Detroit. A lot of our contractors and photographers also are locally based.
When you can connect with other Detroit businesses, what benefits does that bring?
Working with other Detroit businesses allows for synergy; you can work together for a common purpose and benefit the city.
D2D Program Manager