Imperial Fresh Market Celebrates Expansion, New Name

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Imperial Fresh Market, formerly known as Banner Super Store, celebrated its grand reopening and rebranding last month with food samples and store tours for members of the community and civic leaders, including Mayor Mike Duggan.

The $6.2 million investment to expand Imperial is the largest to date by an independent Detroit grocer. It is also the Detroit Economic Growth Corporation (DEGC) Green Grocer Project’s biggest project to date for an independent store. The expansion doubled the size of the store to 40,000 square feet, as well as added a deli and a café. Fifty new jobs were created as a result of the expansion, doubling Imperial’s staff.

“When you look around this store you see the kind of quality and choices Detroiters deserve,” said Detroit Mayor Mike Duggan. “This project demonstrates what we can do in neighborhoods across our city when we make a strong commitment to small businesses. The community is getting more healthy food choices and 50 new jobs. That’s a big win for our neighborhoods and for Detroit.”

Imperial has served Detroit’s west side for more than 20 years – and is an excellent example of a grocer that provides nutritious options in Detroit, which is crucial to the city’s revitalization.

DEGC’s Green Grocer Project supports Detroit’s grocery economy through technical assistance, facade improvements and financing. The Green Grocer Project coordinated technical assistance and financing for Imperial Fresh Market as the Shina family invested $6.2 million in the expansion of their store at Lyndon and Schaefer. With Capital Impact Partners as the lead, JPMorgan Chase, Invest Detroit and the WK Kellogg Foundation comprise the financing partners. This project also received multi-million dollar New Markets Tax Credit financing from Capital Impact, a very significant incentive for an independent grocer in Detroit.

“Our family is proud to be part of the revitalization of the city,” said Sam Shina, co-owner of Imperial Market Fresh. “We expanded and renovated this store to bring the best market to the neighborhood. It is about our customers; we want them to be proud of their neighborhood store. We are grateful for the partners who were instrumental in making this happen including DEGC, JPMorgan Chase and Capital Impact.”

Imperial is located at 14424 Schaefer Highway in Detroit. Store hours are Monday through Saturday, 8 a.m. – 9 p.m. and Sunday 8 a.m. – 8 p.m.

Mariangela Pledl
Senior Business Development Manager

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