Crain’s Detroit Business has named DEGC’s REVOLVE Detroit as part of its annual Salute to Entrepreneurs issue. REVOLVE program manager Michael Forsyth and his associate, Lori Allan were individually honored in the “Intrapreneur” category for their work inside DEGC creating innovative ways to connect retail store owners, startups, property owners, community organizations and artists. DEGC launched REVOLVE Detroit in the fall of 2012. Since then, Forsyth and Allan have worked under the REVOLVE banner to help revitalize West Village, the Livernois corridor, and as described in another article in this Growth Detroit Report, Grandmont Rosedale.
Crain’s annually recognizes entrepreneurs who are noteworthy for their innovation, problem solving ability or sheer relentlessness. Forsyth told Crain’s, “Being an intrapreneur is about understanding the mission of your organization and staying true to that, but taking a different path to get there.” In the case of REVOLVE, that meant using Facebook, and other social media tools to promote participation, hosting a program-specific website, and recruiting Lori Allan to help write, design and post web and print materials to promote the program. Allan started at DEGC as an intern while studying at University of Detroit Mercy, and she demonstrated such a wide variety of skills that she was hired as a communications and marketing consultant for REVOLVE.
Forsyth and Allan will be recognized along with the entrepreneurs that Crain’s is saluting at a lunch program July 24 at The Henry in Dearborn.
Director of Corporate Communications