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Motor City Match welcomes Norma G’s to Jefferson Chalmers neighborhood

Sep 13, 2018

From Michael Rafferty, Vice President of Small Business Services

City officials including Mayor Mike Duggan and community supporters joined Norma G’s owner Lester Gouvia yesterday at a ribbon-cutting ceremony to celebrate Jefferson Chalmers’ first full-service restaurant in nearly 30 years. The event was much more than a business opening, it was another step in transforming Detroit’s neighborhood corridors into thriving business districts.

“Lester and Norma G’s are a perfect example of who Motor City Match was created for – Detroiters who have talent and a dream to open their own business and make a difference in our city,” said Mayor Duggan. “Not only will Norma G’s become a great neighborhood restaurant for the Jefferson Chalmers community, it will provide good jobs and help attract even more businesses to the area. Detroit needs more business owners like Lester.”

Gouvia’s Caribbean cuisine has grown in popularity, starting as a pop-up concept and later a wildly successful food truck. Located at 14628 E Jefferson Ave., Norma G’s is Gouvia’s first brick-and-mortar location.

“Opening this restaurant in Detroit has been a dream of mine,” said Gouvia. “Thanks to the support of my family, the city of Detroit, and so many funders, I have a permanent home in Jefferson Chalmers. I hope my move here will inspire other entrepreneurs to join in the transformation and revitalization of this area.”

Norma G’s features authentic Caribbean style dishes inspired by Gouvia’s mother and his Caribbean roots. Gouvia credits Detroit’s diversity as a key factor in his decision to move to the Jefferson Chalmers neighborhood. Since its official opening, Norma G’s has created jobs for 15 employees, all of which are local Detroit residents.

“Lester’s journey is an example of how our city comes together to support entrepreneurs and bring small business back into our neighborhoods,” said Andre Spivey, Detroit City Council Member. “We’re so proud of Lester’s achievement and his decision to make Jefferson Chalmers Norma G’s permanent home.”

Norma G’s has received assistance from organizations such as Community Foundation for Southeast Michigan, Detroit Development Fund, Detroit Economic Growth Corporation, DTE Energy Foundation, Invest Detroit, Jefferson East, Inc., JP Morgan Chase, Michigan State Housing Development Authority, Motor City Match, ProsperUS Detroit and The Kresge Foundation.

Norma G’s is the latest in a string of Motor City Match awardees to open businesses throughout the city. Through this program, neighborhoods are beginning to see retail density based on the goods and services residents want most. When Detroiters can shop locally, spending stays in the city, and that’s good for everyone.

Motor City Match remains a unique partnership between the City of Detroit, the DEGC, the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of Housing and Urban Development (HUD). The program is made possible thanks to the support of a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Fred A. and Barbara M. Erb Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative and the W.K. Kellogg Foundation.

Visit Norma G’s during its hours of operation:

• Tuesday to Thursday: 4:30 pm–12 am
• Friday/Saturday: 4:30 pm–12:30 am
• Sunday: 4:30 pm–12 am

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