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The Boulevard marks first residential development of scale for New Center in a generation

Dec 6, 2019

Since its inception, the DEGC’s Brownfield Redevelopment team has facilitated the approval of over 200 plans for Brownfield redevelopment including residential, mixed-use, retail, industrial, office and commercial. Yesterday, the team celebrated a momentous win with the grand opening of The Boulevard, the first residential development of scale in New Center in three decades. Additionally, DEGC’s Economic Development and Investment Services staff facilitated a Commercial Rehabilitation Act abatement for the project. This demonstrates DEGC’s breadth of support for development in the City.

Built on the site of a former surface parking lot, The Boulevard is a six-story, 356,000-square-foot, mixed-use development on the northwest corner of Third Avenue and West Grand Boulevard and offers studio, one-, one-and-den- and two-bedroom residences. Twenty percent of the apartments are offered as affordable housing at 80% average median income.

The Boulevard also has 17,500 square feet of ground floor retail. A Comerica Bank branch has already opened, with an Orangetheory Fitness and Beyond Juice opening in the next month.

Several players, including The Platform, City of Detroit and DEGC are working together to create a sustainable ecosystem to support growth throughout Detroit. The Boulevard is only the start of The Platform’s planned New Center developments, as they redevelop a former cold storage building into a coworking space and food hall, an Albert Kahn-designed building into an office space, and more.

This effort is especially important as New Center, like many of Detroit’s neighborhoods, is a destination neighborhood, historically known as a thriving retail and community hub that Detroiters have enjoyed for generations. The DEGC is proud to work with its community partners to return these areas to their former glory, and provide places for all Detroiters to live, work and play.

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