From church volunteer to Midtown entrepreneur: Goodboy Multimedia brings creative energy and multimedia services to Detroit’s District 6

• Goodboy Multimedia opens Midtown Detroit headquarters, expanding its multimedia services from Clinton Township to Detroit and becoming the 189th Motor City Match brick-and-mortar business

• Detroit native Daniel Jones built the company from helping his church with media needs in 2019 into a full-scale multimedia production business serving corporate, faith-based and event clients

• Operates Adamark mentoring program, training more than 60 Detroit high school students in multimedia skills including video production, audio engineering and digital design

• A Round 25 recipient, Goodboy Multimedia received a $30,000 grant toward renovations and equipment

• Motor City Match has awarded $19.5M in cash grants; 85% of overall winners are minority-owned businesses, 70% are women-owned, and 68% are owned by Detroit residents

JUNE 26, 2025 (DETROIT) — Today, the City of Detroit and the Detroit Economic Growth Corporation (DEGC) held an official ribbon cutting for Goodboy Multimedia, a Black-owned multimedia studio and creative services company located in Midtown. The business becomes the 189th Motor City Match brick-and-mortar location to open in Detroit and marks the company's expansion of its multimedia services from Clinton Township to Detroit.

Detroit native Daniel Jones founded Goodboy Multimedia after volunteering to handle his church’s growing media needs. In 2019, he transformed his passion for videography, audio production, and live streaming into a full-scale business. The company now serves faith-based and corporate clients with services ranging from photography and video production to event DJing and graphic design. Jones co-owns the business with his wife, Yasmine, who provides creative direction across all company operations.

“The journey started with me just trying to help out at church,” said Jones. “I had to learn every piece of the process, from camera angles to live streaming, and eventually realized how many people needed those same services done well.”

When the COVID-19 pandemic suddenly forced businesses and organizations to embrace digital platforms, Goodboy Multimedia emerged as a lifeline for local groups struggling to connect with their audiences. The company quickly pivoted from traditional multimedia services to helping churches livestream Sunday sermons and assisting businesses in creating professional virtual meeting setups that went far beyond basic Zoom calls. This expertise has attracted high-profile clients, including the State of Michigan, Motor City Casino and Detroit’s NAACP chapter.

Goodboy Multimedia received a $30,000 grant from Motor City Match Round 25, which supported construction and décor for its Midtown headquarters. Jones, who holds a bachelor’s degree in Business Management from Eastern Michigan University, said the grant was instrumental in bringing his long-term vision to life in Detroit.

“I knew I wanted to be downtown, to be part of the energy here,” Jones said. “Motor City Match helped me do that and set us up to keep growing and mentoring other creatives.”

Goodboy Multimedia employs five full-time staff members and works with over 30 contracted creatives.

Jones also leads the mentoring program, Adamark, an 8-week course that provides Detroit high school students with multimedia skills. The program has graduated more than 60 students, providing them with hands-on training in video production, audio engineering and digital design that can translate into career opportunities in the growing media industry.

“Goodboy Multimedia shows exactly what makes Detroit’s small business community so special,” said Detroit Deputy Mayor Melia Howard. “Daniel is creating jobs, training the next generation and delivering top-notch services, all while investing back into his hometown.”

Goodboy Multimedia operates from 3939 Woodward Ave., where Jones emphasizes cross-training and mentorship among his team. He said his primary focus is expanding the business and hopes to convert many of his contracted creatives into full-time employees.

“Daniel has built something special here with talent and purpose all rolled into one,” said Sean Gray, vice president of Small Business Services for the DEGC, which manages the Motor City Match program. “Goodboy doesn’t just deliver great creative work. It’s creating real opportunities for local talent to build careers.”

Through 28 rounds of Motor City Match:

·        Total cash grants: $19.5 million (Total leveraged investment: $104.5 million)

·        85 percent are minority-owned businesses

·        70 percent are women-owned businesses

·        68 percent are businesses owned by Detroit residents

About Motor City Match      

Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of the Treasury through the American Rescue Plan Act (ARPA). Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative, and the W.K. Kellogg Foundation. Motor City Match applications are available quarterly. More information is available at www.MotorCityMatch.com.